Delivery
Art-direction / videographer / editing / photography assistant
Year
2019 - 2020
Client
Suppleam is a 100% plant-based and evidence-based sports nutrition & supplements brand, that strives to develop purely scientifically-based products with the highest and cleanest quality. Suppleam is a company with real knowledge and real heart to match.
Photography: Lennert Antonissen
Challenge
The challenge was to create a visual style that resonates with young adults, inspiring them to start their training journey. We had to make sure the brand not only conveys its strength but also connects with emerging athletes who are on the path to becoming top performers.
Approach
Suppleam needed a motion design and art direction that really packs a punch and shows off its dynamic, powerful vibe. We wanted to make sure the branding and motion design truly embody the strength of Suppleam and grab the attention of the young adult crowd. To do this, we tapped into the energy of up-and-coming athletes who are still on their way to becoming top performers. By showcasing these rising stars, we not only highlighted the brand's commitment to nurturing talent but also made the brand relatable and inspiring for the younger generation. The idea was to create something that feels both vibrant and motivating, encouraging people to jump into their training with enthusiasm.
Through bold and energetic visuals, we made sure Suppleam’s brand radiates strength and excitement, making it a perfect fit for young athletes ready to make their mark.
