
Delivery
Animation
Year
2020
Client
Viktor & Rolf is the avant-garde luxury fashion house founded in 1993 by fashion artists Viktor Horsting and Rolf Snoeren after their graduation from the Arnhem Academy of Art and Design.
Challenge and approach
The challenge was to find a fun and engaging way to showcase Victor and Rolf’s new glasses collection. We needed to create a visually compelling presentation that highlighted the latest eyewear while incorporating elements from Victor and Rolf’s original sketchbook.
We wanted to bring a fresh, fun twist to showcasing Victor and Rolf’s new glasses collection. So, we decided to take a playful approach by featuring characters straight from Victor and Rolf’s real sketchbook. These charming, hand-drawn girls became the stars of the show. By blending these sketches with the new eyewear, we created a vibrant and engaging visual story that feels both artistic and stylish. It’s a great way to highlight the glasses while adding a touch of creativity and personality, making the collection stand out in a fun and memorable way.